What makes Pure Breaks unique?

Here at Pure Breaks, we are seasoned worldwide travellers, providing excellent customer care and travel expertise on venturing abroad. Going on holiday is certainly about leisure and pleasure, however, Pure Breaks brings the added dimension of wonder and travel integrity.

Pure Breaks specialises in bespoke accommodation and tours while embracing new cultures, spectacular landscapes and wildlife. Our “Pure” escapes encapsulates how we have distilled tours to fully meet the aspirations of clientele. Pure Breaks ethical approach enables you to explore responsibly, realising a unique and sustainable travel experience.

Pure Breaks’ essence provides a new vision of clarity in the travel industry. Purity is emblematic of our identity within world tourism. Through diligent evaluation of in-country operators and authentic accommodation we assess their ecological stance and sustainable practice to conserve the environment and protect communities.

Unique escapes encompass some of the worlds most luxurious accommodation and amazing remote locations. New cultural experiences through interacting with communities and learning about their heritage, provides an enrichment that leaves a positive and lasting connection with the destination visited. Here is a wonderful viewing of connecting to local communities and environment through sustainable tourism, “caring” for people, our planet and all living things!

Unique Pure Breaks - Our Definition

Our definition of the level of purity can be seen below through the following assessment criteria:

Sustainable Initiatives

The tourist industry is responding to growing concerns about the environment and sustainable operations, led by the UN’s 17 Sustainable Development Goals. An in-country operator or accommodation must utilise natural resources that can be renewed without depletion and do not have a detrimental impact on the surrounding environment. An example of this would be using natural rock and fallen deadwood for decking walkways found on location to build with, trying not to negatively disturb the lay of the land.

Eco Friendly Practises

Protecting the environment has become a critical issue for the entire globe. We have focused on initiatives that reduce carbon footprint, helping natural environments thrive through proactive conservation and preserving wildlife through the creation of protected areas. A major part of eco-friendly practices is the implementation of solar and water management systems we have identified as part of our pure escapes operations. Both our ‘Sustainable’ and ‘Eco Friendly’ assessments can be viewed on our Responsible Travel page

Culturally Rich Experiences

Connecting with the way of life of different cultures provides a mutually enriching experience. Going on safari on the plains of the Serengeti is a memorable experience, but meeting a Massai community where generations of nomadic tribes have lived side by side with the big 5, provides insight to customs and traditions. These culturally rich experiences benefit both the traveller and the local community.

Tourism Income Retention

Through partnering with local operators and suppliers, we are ensuring income generated from engaging in the activities and experiences stay in the destination and filters into the local communities instead of exiting the country. Tourism alone can’t end poverty, however, it can take valuable steps to help make a difference. In many developing countries it’s very difficult to retain tourism income in that destination, due to powerful international resort groups that are driven to create profitability for foreign shareholders. Pure Breaks are trying to counter this issue by elevating locally owned tourism accommodation.

Ethical Practices Past & Present

“Give with one hand but take heavily from the other”, is well used idiom to describe the inequalities of exchange and exploitation worldwide. A statement which sums up our research about unethical practices.

Pure Breaks have conducted due diligence both past and present of accommodation owners and shareholders. The stance we have created here, is that we do not partner with organisations that have unethical origins. E.g the exploitation of natural resources through mining, investments in unsustainable developments or hunting of now endangered wildlife! 

“The journey is as important as the destination. The environmental impact of our presence abroad is as important as the well being and financial security of local communities. A sustainable future is as important as the empowerment of developing countries. Pure Breaks treads lightly, with purposeful care and integrity, creating a positive travel legacy.”

Darren Taylor - Chief Operations Officer
Darren Taylor - Chief Operations Officer

Pure Breaks Unique Escape Ethos

Extensive and detailed analysis by the team at Pure Breaks, enables the business to act responsibly towards the growing trend of “we need to act now” before it’s too late for the planet to make a comeback. We want to elevate tourism to a new realm through using unique accommodation, trips and experiences that truly enrich the destination through the in depth analysis detailed here.

Our criteria assessment will continually be developed as more and more ways of ethical practises or sustainable initiatives are becoming apparent and detailed. Through continuous research from our team and communications with suppliers and operators, we plan on staying up to date with the most recent trends to make the world a better place to explore.

Pure Breaks is under the umbrella of Working Travel Group (WTG). The company has over 20 years experience in the Travel Industry, working with valued and respected sustainable operators worldwide. We have an integrated registered charity that currently operates in 5 countries delivering community development, including health and well being projects, providing much needed aid and assistance.

It’s not when you’re ready to travel, it’s when the world is ready for travel to begin. Pure Breaks are ideally positioned to cater for every traveller’s dream get away, and we look forward to what the future brings.

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