Responsible Travel

To travel to a destination you are purchasing an experience that is not owned by anyone and is shared by many, which creates differing opinions and ideas of how to manage its resources. Depending on the destination’s size, economic status or political standpoint, acting responsibly with its natural resources and sustainable practises might not be a viable option. This is a reason why we handpick our countries and their accommodation, based upon their sustainable operations and eco-friendly practises ascertained from social impact reports and the 17 sustainable goals set by the United Nations.

We have successful partnerships in conservation and responsible travel with operators, accommodation providers and suppliers, including: Andbeyond, Discova and Sense of Africa. They provide customers with peace of mind knowing they’re not just buying a holiday, they’re buying a unique and Exclusive Escape.

Why is it so Important?

Sustainable doesn’t just mean to use a resource responsibly, but for a hotel to provide enriching experiences and activities for its guests, that give back to the community and not just benefit private organisations. It’s brilliant to find a hotel in a perfect location with fantastic facilities, but do we all stop to think, are these chain hotels benefiting the community or environment?

Why does all this matter though and why should you know about it before going on holiday? The essence of enjoying a sustainable and eco-friendly holiday is your choice of destination, accommodation, means of transport and activities you choose to participate in, once at your destination. A Pure Break get away is simply that, a pure form of trip where you enjoy your Adventure, Safari or Honeymoon without leaving a detrimental footprint at that location and in so-doing travelling responsibly.

Frankly, just going to a location isn’t necessarily benefiting the community, as it can be quite the opposite. A holiday where you experience and get involved with local communities through learning and sharing personal experiences can lead to a more enriching trip. This enrichment and active approach to sourcing sustainable and eco-friendly initiatives give Purebreaks a unique selling point and standing in the marketplace.

Through creating these activities for tourists and guests of local accommodation, the Resort, Array of Lodges or a Safari Tent is furthering the attraction of their location and overall experience they provide. In so-doing, they are protecting what the tourists are actually going to see. This protection of the natural beauty of the destination, hotel or activities provided, are practises we actively search for that benefit the travel industry, environment and reduce our footprint we leave behind as an Ethical Travel Company. 

Pure Break examples

The beacon of sustainable and environmental conservation is Africa, with its vast and industry leading initiatives to reduce their footprint and increase tourist attraction. Accommodation will actively encourage the use of solar plants, water waste treatment stations, run wildlife conservation projects for eco practices and use refillable water containers for guests to use. A huge aspect of African destinations is the support to local communities and its elevation through education and job prosperity. 

Costa Rica is another prime example of a destination that focuses on reducing the footprint made by tourism, and in so-doing preserving the natural beauty, the country exudes. Through creating new coral reefs, expanding national parks to make room for more animal species to thrive and using renewable energy initiatives, Costa Rica is setting an example for other countries to follow. All these attributes together, make up to the collective assessment Pure Breaks uses, when assessing the accommodations sustainability and eco-friendly practises.


A more eco-friendly conscious traveller has been created from the pandemic (Covid-19). With a small number tourists journeying to locations around the world, this lack of footfall to local businesses has been disastrous. However, there’s room for growth and a focus on more sustainable and eco-friendly forms of tourism, to benefit the location you as a tourist will be travelling too, and your footprint on that location. With less tourists being able to travel, local communities and authorities will be able to start from scratch through using initiatives and programmes to incorporate more sustainable practises and eco-friendly methods of tourism. 

What's the Difference?

The two terms, “Sustainable” and “Eco-friendly” are often misunderstood and sometimes used collectively as the term “Responsible Travel”, in reference to the travel industry. To break the divide, we’ve compiled a few main differences below. These differentiators also make up the assessment criteria for Pure Breaks to determine whether specific accommodation, will be used by us.

Responsible Travel


  • Practises that are not harmful or detrimental to the natural environment
  • The conservation of natural resources 
  • The use of Water management initiatives/systems
  • Inclusion of Solar Panels to harness the sun’s power 
  • The utilisation of Natural waste from animals to fertilise near by land
  • The re-wilding of savannahs, deltas and forests through: reforestation, removal of invasive flora/fauna and the reintroduction of dwindling numbers of wildlife
  • Marine protection/conservation and coral replacement projects
  • The use of electric vehicles/boats
  • Projects to incorporate visitors to plant trees
  • Protection of endangered animals/species
  • No carbon footprint to be left


  • The creation of work for the local community and a means of earning is gained through the creation of areas dedicated for tourism
  • Empowerment of the community through the development of younger generations
  • The giving of reusable water bottles instead of plastic counterparts from the accommodation you’d be staying in
  • To sustain animal numbers in a specific area whilst also providing tourists the ability to view and in some cases interact with the wildlife
  • Accommodation or areas of land that pursue to reduce mass tourism
  • The development of individuals skills, knowledge and overall education
  • For a location or accommodation to provide the re-planting of trees
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